Dear Struggling Video Marketer,
Unless you are stuck in Ice Age, you should by now have realized that Video Marketing is the latest trend in getting massive FREE traffic to your site. If you haven’t heard, all top internet marketers are preaching video marketing.
So why all the fuss about video marketing ?
The traffic growth to video sharing websites is simply phenomenal. Youtube is the no.3 site on Alexa and is estimated to have over 124 Million Users or more daily! Following the sucess of youtube, myspace was quick to launch Myspace TV and Yahoo acquired Jumpcut and relaunched Yahoo TV.
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So what does all this have to do with you ?
This means that those sites are receiving thousands of visitors every second from all walks of life i.e. from all the niches you would like to Target .
The Rise of Video Sharing Websites
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Besides showing that Facebook has overtaken Myspace, the above graph also demonstrates the superiority of video sharing websites’ traffic like Youtube. Not only in terms of traffic volume but also in terms of quality of traffic, video sharing websites are much more powerful. Many experts believe that Facebook and Myspace are focused towards teenagers and therefore not so effective in terms of marketing and monetizing. The New Wave of Marketing Online is well and truly Video Marketing.
If you are already in Video Marketing then this is all good news. If you are not, then you need to get into Video Marketing right now. Yes Now is the Time!
Besides the huge potential of getting direct traffic from those video sites, search engine results are now populated with countless listings of videos posted from the web 2.0 video sites. This means you can dominate search engine listings as well as get direct traffic from those high volume traffic websites.
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Video Marketing Vs PPC
Video Marketing is an effective way of getting targeted traffic just like PPC but the big difference is that it is FREE! A recent study by Marketingexperiments.com revealed how effective Video Marketing is in driving traffic and acquiring leads.
In summary, it would cost $2,000 to get 100 subscribers through PPC whilst it would cost you not even a dollar with Video marketing and advertising.
Video Marketing is Free…so What’s the Catch?
Competition is fierce on video sharing sites, e.g. youtube is hosting as many as 6.1 million videos right now and every second there are hundreds of videos being uploaded. So what’s the chance of your video becoming just a face in the crowd? Some videos get less than 100 views in a month whilst others get thousands a day!
Dispelling the Misconception about Video Marketing
Many people think that they can maximizing their video views by uploading there videos on lots of video sharing websites. This sounds great in theory. But what’s the point of having your videos in a dark corner of those many video sites. What you want is your video to be on the major players and get it featured so that it generates an avalanche of traffic.
Getting your videos in the spotlight is not rocket science. In fact it is dead easy ….
Besides the tags you use and your niche, THE algorithm to increasing the popularity of your videos is based on :
1. The number of Views you have
2. The Number of Ratings
3. Number of Comments
Out of the above 3, the number of views has obviously much more weight because it is an excellent marker of your popularity on the video sharing website. One strategy that people have suggested to boost views is to ask your friends, families and people on your list to go and see your video. But everyone you know might not be interested in your niche. Let’s face it, your grandpa might not be interested to see your niche video on acne treatment!
So Why do some videos have millions of views, whilst others have thousands and yet others only have less than 10 views? This is because of the snowball effect ….the more views will get your video on the featured page hence bringing more views and more people likely to rate and comment on your video, hence feeding in a positive feedback loop!
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Introducing Video Propeller. THE Easiest way to getting your video Featured on Video Sharing sites hence Driving laser Targeted traffic to your site.
The solution to getting more views is to give it a little push and this is exactly what VideoPropeller is designed for.
